Jerusalem. There Is No Such City!

Here in Israel, the Friday paper is the big one, the equivalent to the Sunday paper in the U.S. We buy a Jerusalem Post every Friday because it contains the city's entertainment listings for the upcoming week (in English, along with the rest of the paper).

In last Friday's edition was an insert from the Jerusalem Municipality informing residents of summer events in the city. On the cover of the brochure is the city's slogan, "Jerusalem. There is no such city!"

Now, I'm not a professional marketing guru but to have a slogan that denies the existence of your city doesn't seem like an exceptionally good marketing idea.

However, perhaps it's a new slogan to confuse Hizbullah...

Terrorist: "Where's Jerusalem?"

Jerusalemite: "Jerusalem? There is no such city!"

Terrorist: "OK, thanks, I'll go home."